Location-based SEO is a SEO strategy that helps a business reach customers in a specific geographic area. This strategy aims to increase the website traffic and potential customers of the business by aiming to rank high in local search results in search engines.
Location-based SEO is especially important for local businesses. For example, businesses such as a restaurant, a hairdresser or a mechanic serve customers in a specific region. Therefore, the target audiences of these businesses are people who are close to their geographical location. Location-based SEO can help these businesses reach this target audience more easily.
Location-based SEO includes various strategies such as optimising the business’s website, listing the business in local directories, creating and optimising the Google My Business page, managing customer reviews and using local keywords.
There are important factors such as optimising the business’s website, using local keywords, highlighting the geographical location of the business, ensuring that page titles and meta descriptions contain local keywords, and including the local phone number and address of the business on the website.
In addition, the business’s Google My Business page is also important. This page should include important information such as the business’s opening hours, phone number, address, services and customer reviews. Optimising the Google My Business page can help the business rank high in search results.
In conclusion, location-based SEO is important as an SEO strategy based on the geographical location of the business. Implementing this strategy can help the business reach the target audience more easily, increase website traffic and increase the number of potential customers.