Website localisation is a strategy that enables a business to tailor its website to a specific country or region and localise content to attract the attention of local users. This can help customers become more interested in the website and increase sales of products or services.
Localisation involves much more than translating the content of a website into the language of the targeted country. The business should localise all elements on the website, taking into account the cultural characteristics, customs and traditions, units of measurement, currencies and similar elements of the target market. These elements may include texts, images, videos, colours, design and even sound effects.
Localisation is also the process of changing the user interface and experience to ensure that the website meets the expectations of local users and provides them with the best experience. For example, the country’s payment methods, customer service hours and other similar factors may vary and these factors should be taken into account during the localisation of the website.
As a result, website localisation is an important strategy that enables a business to appeal to local users and increase sales of products or services by creating a website suitable for its target market. The business should localise all elements on the website and implement SEO strategies, taking into account the cultural and language characteristics of its target market. This can help the business to compete in the international arena.